| Size and build | Low-set and sturdy with a fox-like head and erect ears; Pembroke and Cardigan are two distinct standard breeds. | Sturdy and long-bodied with short legs, the dog remains well clear of the ground; the standard gives an ideal height at the withers of 30 cm. Its relatively large ears stand erect, and its moderately long, fox-like tail is set in line with the body and hangs low at rest. |
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| Coat | Medium-length straight hair with dense undercoat; red, sable, fawn or black and tan, with permitted white markings. | The short or medium-length coat is harsh, weatherproof and backed by a good undercoat. Accepted colours are blue merle, brindle, red, sable, and tricolour with brindle or red points; typical white markings are permitted, but white should not predominate. |
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| Temperament and training | Bold, outgoing and friendly, active in movement; channel herding instincts through play and training. | The standard describes an alert, active, intelligent dog with a steady temperament, neither shy nor aggressive. Reward-based, consistent training and opportunities to take part in daily life suit these traits; responses to unfamiliar people or animals still vary with the individual and its experience. |
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| Exercise, grooming and daily care | Measure food to keep a waist, walk regularly without excessive jumping, brush undercoat during shedding and train calm behaviour around ankles. | Brush regularly, paying extra attention to loose undercoat during shedding, and check the ears and feet. Walks, scent games and progressive training offer outlets for an active herding dog. Reward calm responses to everyday people and animals, using consistent cues; short legs do not remove the need for activity suited to the individual. |
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